Recently Amul ran a print commercial featuring a caricature of Aishwarya Rai Bachchan sporting the iconic purple lipstick that the actress wore at Cannes. And now...
According to a recent news report, ITC has filed a case against Britannia, arguing that Britannia’s new NutriChoice Digestive Zero biscuits packaging is very similar to...
A government will do anything and everything in its power for the good of its people. But often it happens that the authority’s and the public’s...
A few months back, news was that Patanjali Ayurveda was looking to invest a massive amount of INR 1,600 crore in a food park based in...
The Big Mac is a big deal, in every way. It’s the one burger that defines McDonald’s and that kind of food. Fast food has been...
Scoring the freshest and best seafood is almost as important as having the option of picking it from a wide variety. Because what’s the fun in...
There seems to be an emerging consciousness focused on healthy eating, and creating healthier lifestyles. Keeping up with this trend, several food brands are now introducing...
Following the launch of Marvellous Creations, Cadbury Dairy Milk has launched an ad campaign across social media to make the public more familiar with the new...
Purchasing Amul products has become a whole lot easier with the launch of the dairy product manufacturer’s e-commerce platform and mobile app. The new initiative will...
One thing that we can all agree on, is that street food is the best solution for any occasion (read: when you’re starving and broke). Unfortunately,...
It is a major deal for celebrities and cricketers to land beverage endorsement and not just because they have the coolest campaigns but also because these...
After the Food Safety and Standards Authority of India (FSSAI) relaxed the norms for carbonated fruit-based drinks, Dabur is all set to launch its own variation....
Lavazza India, one of the leading coffee brands in the world, has recently launched a new product. As part of their “Made In India” range of...
With the Indian government allowing 100 percent Foreign Direct Investment in various sectors, there may be several dramatic changes in the food and retail segment of...
It’s the era of technology and with digital media largely overshadowing other modes of communication almost every household is hooked to the Internet. In light of...
Earlier this year, KFC India announced a new initiative, add HOPE™, which aims to provide 20 million meals to underprivileged children by 2020. add HOPE™ is...
BigBasket, the online grocery delivery platform, has entered a new vertical by targeting the speciality foods business, according to Economic Times. The company has been testing...
Staying in line with the mounting consumer awareness regarding health and fitness, Swiss FMCG giant Nestle is planning to cut back on the salt content by...
For those who thought ‘Do The Dew’ wasn’t hardcore enough, PepsiCo has announced that it will unveil ‘ a whole new side’ of Mountain Dew. And...
Saurav Beverages Pvt. Ltd., a leader in India’s FMCG sector was recently conferred with International Icon Award for best marketing in the FMCG beverages category. Conferred...