ITC’s foray into the luxury chocolate category in the country will receive a tremendous boost with the FCMG manufacturers planning to add 7 boutiques in the...
Fizzy Food Labs is the making the world sit up and take notice of their Rs 6 Cr-a-year business. How? Nipun Katyal, Varun Jhawar and Manish...
We know what we are asking Santa for Christmas this year. The Somabar is an automated cocktail machine that creates your favorite drink from your smartphone....
In a not so unexpected development, India is spreading awareness internationally in order to gain FDI for the food sector, and I can’t say that we’re...
To celebrate National S’mores Day (yup, that’s today) Girl Scouts have unveiled two new cookies, inspired by s’mores, which will be available in 2017. What In...
Taking advantage of his ‘hot guy’ image, Kellogg’s Oats has tied up with Bollywood actor Ranveer Singh to promote its new ‘Garam-Garam’ flavours of ready-to-cook oats....
Aerated beverages have been in the news for a bunch of reason, none of them being pro health and fitness. But Coca Cola seeks to change...
FMCG magnate Nestlé is stepping into the ready-to-cook children’s breakfast cereal category with the launch of Ceregrow. With Cerelac already a big name in the segment,...
You know what would make a burger even better than it is right now? A fried egg. And Burger King France had the right idea about...
Amul and its creative team have always been on top of their current affairs game with their quirky and tongue-in-cheek print ads that are loaded with...
We know that we’ve practically grown up on Good Day cookies (we even liked that butter flavour). Thankfully, Britannia has heard our prayers and are coming...
Nestle is such a feel-good brand. And they pull one on us again. Nestle and their “#ShareYourGoodness” campaign with heart-warming videos that just make you smile...
What we drink and eat depends a whole lot on our mood and how we’re feeling at the moment. For instance, nothing calms down a stressed...
The Food Safety and Standards Authority of India (FSSAI) will partner with Advertising Standards Council of India (ASCI) to regulate misleading food and beverage advertisements, according...
Finally the much awaited monsoon season is here. Its rainy season again and it’s time to indulge in some lip smacking snacks. Most of the people...
ITC Limited is planning to introduce new products to its ever-growing portfolio by entering the frozen food and seafood based products. The company has targeted nearly...
Britannia has rolled out a new ad campaign for its Good Day biscuits featuring Bollywood star Deepika Padukone. Conceptualized by McCann Erickson it revolves around the...
PepsiCo has just ended its eleven year endorsement with MS Dhoni, the captain of the Indian cricket team in limited overs matches. Analysts suggest that development...
The securities and exchange board of India or Sebi as it is commonly known, has given one of PepsiCo’s bottlers’ Varun Beverages approval for an IPO...
iD, the ready-to-eat manufacturers of Idli/Dosa batter are all set to launch new product variants of their brand. The products will feature items like vada and...