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FreshMenu Launches Their Sugar Free Lava Cake With Viral ‘Earn Your Lava’ Challenge
Social media challenges are all the rage these days, and while there are some that we’re more inclined to support (like the ice bucket challenge) and those we’re likely to ignore (Tide Pod challenge, we’re looking at you), the chances of going viral are too damn high. Now, online restaurant FreshMenu is getting in on the hype with the launch of their Sugar Free Lava Cake, and the subsequent ‘Earn Your Lava’ challenge on social media that’s all about fitness.
The premise? Well, it’s pretty simple, FreshMenu is giving away free samples of their newly launched Sugar Free Lava Cake, all you got to do is complete the ‘Earn Your Lava’ challenge!
However, it definitely sounds a bit easier than it looks, as you’ll have to take on a #30pushupchallenge (knee push-ups are allowed, just FYI) post that video to social media, tag three of your friends and stand a chance for a (guilt) FREE dessert!
Commenting on the campaign, Rashmi Daga, Chief executive Officer and founder of FreshMenu.com, said “The whole concept behind creating this campaign was to kickstart a fitness movement where our consumers would have to earn their guilt free treat. Here at FreshMenu we are always trying to find creative and exciting experiences to engage with our audience to express their love for food.”
So, if you can manage 30 push-ups, a guilt free treat may be in your cards, and if not, at least you’re healthier than you were before – and that’s the real win!
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