LaCroix Denies Allegations That It’s Not “100% Natural” After Lawsuit Filed

LaCroix is under fire after a lawsuit was filed against the drink’s parent company which alleges that LaCroix is not 100% natural. The class action suit also maintains that LaCroix uses a number of artificial ingredients, including linalool, which is used in cockroach insecticide.

Another claim made in the suit is that the parent company, Natural Beverage Corporation, is “intentionally misleading consumers” and aims to “award damages to those who purchased the drink under the assumption that it was all natural.”

Natural Beverage Corporation, has fired back by saying that it “categorically denies all allegations.” The flavors of LaCroix, it said, are “derived from the natural essence oils from the named fruit used in each of the flavors. There are no sugars or artificial ingredients contained in, nor added to, these extracted flavors.”

They further responded that the lawsuit “provides no support for its false statements” and notes that it “stands by” its ingredient statement and “the fact that all the flavor essences in LaCroix are natural.” NBC is also charging the lawsuit as being both false and defamatory, “intended to intentionally damage” the company and its shareholders.

While it looks as though the lawsuit may be a bit of a leap according to Popular Science, the ingredients aren’t exactly synthetic as some of the ingredients used are ‘naturally occurring chemicals’ (whatever that means), so don’t go throwing away your cans of LaCroix just yet.