Yelp bites big and Eat(s)24.

Yelp buys Eat24 for $134M.

Eat24 is a U.S. food delivery business that competes with GrubHub and Delivery.com. Yelp is buying them for $75M in cash and the rest in shares. 

The new acquisition will give the company more contact points with restaurants and help the company shore up its core listings business with another revenue stream. EAT24 has over 20,000 restaurants over 1,500 cities. Yelp currently has 135 million average monthly users, with 72 million average monthly unique visitors on mobile. So that’s a lot of numbers.

“As more food ordering transactions move online, further integrating Eat24 will enhance our user experience with an easy-to-use product and service that allows our large consumer audience to transact directly with businesses,” said Jeremy Stoppelman, Yelp co-founder and chief executive officer, in a statement. “Eat24 has developed a great solution and unique service that has already added great value to the Yelp Platform. With this acquisition, we gain more tools and expertise to help engage our users from discovery through transaction in a key vertical for Yelp.”

For a quick laugh, take a look at this EAT24 ad about Yelp ratings. 

https://www.youtube.com/watch?v=mcXEqv-Dgew

And now that’s a big Yelp. What does anyone think this means to Google and FourSquare? Do tell us in the comments below.