Cadbury Dairy Milk Crispello Hits The Indian Market

According to a report by the F&B News, Mondelez India has launched a new product – Cadbury Dairy Milk Crispello on Tuesday. The product is made in India and comes under the crispy-eat segment and has a finger-bar format. The new product has a smooth chocolate cream inside covered with wheat crispies encased in a layer of the classic Cadbury Dairy Milk Chocolate. It is now available in the market for Rs.30 a pack.

Hear It From Mondelez India

“With rising disposable incomes, exposure to global cultures and extensive reach of mass media, the Indian consumers have been exposed to a global palette of food experiences. More specifically, recent work with Gen-Z consumers, a key consumer cohort for us, has shown a desire for multi-textured & complex experiences. This has been an important dimension for us as we have thought about our innovations,” said Anil Viswanathan, director, marketing (chocolates), Mondelez India during the launch.

“Be it technology ingredients, or format – we have tried to deliver this consumer need through the innovations in the recent past. Be it Dairy Milk Silk Oreo, 5Star 3D or Fuse. Crispello is yet another milestone in this journey. It combines the much loved Dairy Milk taste with crispy and creamy textures in a unique ready-to-share snappy format. Its snap and share capabilities further reinforce our shared values of togetherness and collective joy,” he added.

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