McCormick Launches Global Spices In India

While you may not recognise the name McCormick, you may recognise Kohinoor packaged rice which they own. Recently, the American company has announced its desire to also introduce branded spices, herbs and seasonings by the end of the year.

“We will launch some of the spices and condiments, suited for western food, from our global range of McCormick brand in India by December,” said Amit Mehta, managing director of Kohinoor Speciality Foods.

This means that McCormick will be selling products under two brand names (like most everyone here). Kohinoor, which so far has stuck to packaged basmati rice, will also start commercial production of Indian spices, ready-to-cook recipe mixes and ready-to-eat products by end of this month, said Mehta.

They plan on launching their products in the capital by the end of July and moving nationwide by the end of the year. As long as they got a Cajun spice mix, I’ll be a happy camper!