People Are Snorting Chocolate Powder For The Weirdest Reason

There is no disputing that life is hard. We all have our own ways of getting through the day whether it’s a mug of coffee or a packet of gummy bears or 2 litres of Coca-Cola. However, for some, this just doesn’t cut it and they’ve taken to snorting chocolate powder in order to get an energy high.

According to Delish, Coco Loko is a cacao-based powder that’s laced with common energy drink ingredients like gingko biloba, taurine, and guarana and for $24.99 (approximately Rs. 1600) you can get a 10-serving tin.

The brand’s 29-year-old founder Nick Anderson told the Washington Post that, for anywhere between 30 minutes to an hour, users get “almost like an energy-drink feeling, like you’re euphoric but also motivated to get things done.” Coco Loko offers a unique high and was inspired by the “chocolate-snorting trend” in Europe.

Undoubtedly, doctors are not fully on board. Although the chocolate powder started selling last month it still doesn’t have FDA approval. Doctors have long been raising concerns about the health effects of energy drinks and have been shown to raise blood pressure and cause heart palpitations which could be magnified if a person inhales those stimulants.

Snorting chocolate powder? No thank you!