Raise Your Glass: HelloFresh Is Launching A Wine Delivery Service This May

HelloFresh, a weekly meal plan service which competes with Blue Apron in the US, has announced that it is beginning a wine subscription programme this month. This programme will send its customers six bottles of wine a month.

The Perfect Program For Wine Enthusiasts

For $89 per month, subscribers to the HelloFresh Wine program will get six bottles of red wine, white wine or mixed varieties delivered to their doors every month.

Along with the wines, there will be flavour profiles, insights into the wins as well as pairing suggestions with HelloFresh’s meal plans. However, the service will be available even for people who don’t subscribe to HelloFresh’s meal plans.

“We are thrilled to announce our wine service and offer our customers yet another way to not only simplify home cooking, but make it fun,” said Stacy Gordon, HelloFresh US Chief Product Officer. “Buying and pairing wine is typically overwhelming, and we look forward to making it easy and enjoyable with delicious wines that open up the HelloFresh cooking experience beyond the final plate.”

The service will begin on May 17th.