Mother’s Recipe Launches New Package Format For Its Ginger Garlic Paste

Mother’s Recipe, a food company which retails packaged pickles, pastes, chutneys and papads has introduced a new packaging for their ginger garlic paste. According to the company, the new packaging, which is a tub pack, is the first of its kind for such a product in India.

Ginger Garlic Paste In A Tub

At present, ginger garlic paste is available in pouches, spouts, bottles, pillow pouches and tube packaging.

The new 300 ml tub format from Mother’s Recipe will allow convenience, reduce wastages and easy storage to its customers.

Make #cooking an easy-peasy chore with the all new #MothersRecipe #GingerGarlicPaste #tub. #TubOfMothersRecipe – https://t.co/7rRDJ6P7m0 pic.twitter.com/pXA6C5TEED

— Mothers Recipe (@mothersrecipe) March 7, 2017

Sanjana Desai, Head – Business Development, Mother’s Recipe and ELMAC brand, said, “A key principle for modern product packaging is that the easier it is to use a product, the more likely it will be accepted by consumers. The demands of the FMCG segment are evolving every- day and consumers are seeking convenience and better packaged products. As a result, we need to continuously innovate in line with the growing consumer expectations while providing our customers with only the best quality and tastiest of products. Our new Ginger Garlic Tub is in line with our aim to liberate our consumers, help them save time and provide convenience while maintaining traditional taste.”

The new paste will be available on shelves across India soon.