Vishal Bhatia Steps Up To The Plate As Swiggy New Supply CEO

Even as investment is pumped into Swiggy via Flipkart and Softbank, Swiggy Access is just getting off the ground. In an effort to get ahead of the big name competition such as UberEats and Zomato, Swiggy is fortifying its upper management to stay in front of the curve.

Expanding Beyond Just Food Delivery

Swiggy has appointed Vishal Bhatia as the CEO of the New Supply business line, which Swiggy Access comes under. According to Inc42, the responsibilities of the New Supply CEO will revolve mainly around bolstering Swiggy Access’ delivery-only service to eliminate inefficiencies in the existing restaurant supply chain and consumer gaps in terms of assortment availability.

Speaking on the addition of their latest upper management member, Swiggy co-founder and CEO Sriharsha Majety said, “As Swiggy prepares for the next phase in our growth, the new leaders will spearhead strategic initiatives that will create sustainable long-term value for our consumers and the marketplace. This requires concerted efforts and a very strong understanding of the consumer, coupled with the execution excellence that they bring onboard.”

With this switch from just food delivery, to more backend kitchens, under New Suppy CEO Vishal Bhatia, will Swiggy finally have what it takes to take on the big competitors?