Did Shilpa Shetty Just Accidentally Endorse A Rival Juice Brand?

Actress and entrepreneur Shilpa Shetty Kundra was recently signed on as the face and brand ambassador of ITC’s up and coming juice brand B Natural with their new 100% natural juice line. Shetty who has also authored a fitness and diet book christened The Great Indian Diet, is easily one of the fittest and curviest actresses on the block so when she speaks of food and fitness, we listen. Even if it includes following her healthy cooking tutorials in Instagram. Speaking of which, the B Natural brand ambassador may just have accidentally endorsed a rival juice brand, a.k.a. Tropicana.

The fitness and yoga enthusiast recently uploaded a video on her Instagram account wherein she can be seen baking a cake and placing it in the refrigerator, which surprisingly housed to large cartons of Tropicana. Bummer. Industry experts have touted the faux pas as an embarrassment for B Natural and ITC.

However, in a statement to Economic Times, an ITC spokesperson said:

“We have been given to understand that the video in question has been shot at a studio set and is in no way an indication of Ms. Shilpa Shetty Kundra’s personal preferences. She continues to strongly endorse B Natural and hopes to build further awareness about its benefits.”

Further defending their case, the ITC spokesperson added that being a true health expert, the actress appreciates the value of au natural juices more than anyone. “She has hence associated herself with the B Natural campaign. Being made from fruit and not from concentrate, B Natural 100% pomegranate juice better retains the inherent nutritional value of the fruit, when compared to most other packaged fruit juices which are made from concentrate,” the spokesperson added.

Speaking on the matter entertainment industry veteran Shailendra Singh said: “Matters like these could have legal implications when contracts are stringent. One issue is showing or being seen with a rival brand when one is contracted. Another is being personally conscious about it.”

Though the actress hasn’t said anything on the matter, the video on her account has since been snipped to leave out the juice cartons.


Moreover, the latest post on her social media handle features a montage of boomerang videos with Shilpa holding a carton of B Natural 100% Pomegranate Juice. Damage control, is it?

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