Coca-Cola’s New ‘Drinkable’ Advertisement will allow you to pour a drink from the TV
How many times have you looked at a mouth-watering ad and gone – ‘I wish I could just taste that’. We have been there and wishes that a bunch of times. It looks like Coca-Cola has gone and upped their advertisement game to include this tiny little wish.
Coca-Cola’s new ad for Coke Zero doesn’t promote the look and feel of the drink but the taste. They have joined hands with top ad agency Ogilvy & Mather to create a ‘drinkable’ campaign. You literally drink Coke Zero whether the ad is on billboard, TV or even radio.
How did they achieve a ‘drinkable’ campaign?
It’s quite tech-savvy if you ask us. They collaborated with popular song discovery app ‘Shazam’ to create the illusion that you’re actually tasting the campaign. You ‘Shazam’ the ad and voila- you have Coke Zero pouring into a glass on your screen. Once your glass on the screen is filled up, head to the nearest retail store to avail your can of free coke.
How did they do?
They promoted an already popular product using technology and innovation in a fantastic way! It worked for people at home, in a concert and even just while they were watching a game. In the case of just sound, for example, the radio people would ‘Shazam’ and listen to the sound of pouring Coke Zero to avail their drink. But wait, it doesn’t end here. Even a tweet that day would have earned you a free drink!
Check out their drinkable billboard video below:
Dahanu Celebrates “StreeRang,” A Unique Event to Felicitate and Celebrate Nari Shakti from Palghar and adjoining areas
The two-day event depicted the local culture and was marked with numerous activities to celebrate and empower local women. Dahanu,...
Rage Coffee expands its product portfolio enters new Ready to drink cold coffee segment
New Delhi, March 28th, 2023: The scorching summer sun always takes a big sip from your energy levels and drains you...
McDonald’s India- North and East Opens Restaurants with No Onion No Garlic Menu enroute the holy shrine of Vaishno Devi
Offering a 100% Vegetarian Menu, the restaurants are located at New Track- Tarakote Marg and Ardhkuwari Jammu, 16 March...
Gynoveda, Ayurveda-backed women’s healthcare startup, raises $10M in Series A funding led by India Alternatives Fund
Eyes democratising Ayurveda-enabled curative solutions from puberty to menopause for 1 Million women of India Round also saw participation from...
Butterfly Ayurveda organizes exclusive Women’s Day Wellness Workshop
New Delhi, March 09, 2023: With Women’s Day right around the corner, preparation for the celebrations and revelries have begun....