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Godrej Nature’s Basket Launches World Food App So You Can Order Groceries Through Your Phone


Popular speciality grocery store, Godrej Nature’s Basket is pulling out all the stops in a marketing campaign that celebrates their newly launched World Food App.


When was the last time you got transported to Italy, Thailand, France or your favourite place with just a bite of delicious food? Watch our new TV Ad to see how with our #WorldFoodApp.

Posted by Godrej Nature’s Basket on Wednesday, January 13, 2016

Godrej Nature’s Basket

With a presence in many major Indian cities, Nature’s Basket is a popular destination for gourmet grocery seekers. It stocks a range of exotic fruits and vegetables such as avocados, artichokes and asparagus, international cuisine ingredients as well as in-demand super foods like dried gojji berries and chia seeds.


The brand also has an online store, which offers similar products and home delivery within three hours.

The Campaign

If you’ve had the TV on lately, you’ve probably seen the short ad that encourages customers to download and order produce from their app. Not a fan of the idiot box? Check out the video below.

Evidently, it’ll be even easier to get your groceries to you; the app is available in both Google Play and the Apple Store and is already operational.


With this app, Nature’s Basket will be competing with other grocery delivery apps such as Grofers, PepperTap and BigBasket. However, since Nature’s Basket already has a loyal customer base, we predict it will do decently well.