News
Karukrit Enters Food Sector With Three Tea Variants
Karukrit, a leading advertising firm in East India has entered the food FMCG sector with a range of three tea variants. To handle the new sector, it has established a new company; Karukrit Premium Agro Products (KPAP).
Talking Tea
The new company launched three tea variants yesterday; Karukrit Premium Red Cup CTC tea, Karukrit Premium Gold CTC and Karukrit Premium Darjeeling tea.
Commenting on the venture, Debasis Saha, the Executive Director of the Karukrit Group said “”All the three variants of tea will be available in West Bengal to begin with followed by Odhisa, Bihar and Jharkhand by the end of FY 2017-18. We plan to have a pan India presence by 2020. We have invested over Rs 5 crore initially for this initiative. Moreover, tea boutiques, coffee, tea tourism, packaged drinking water, fruit drinks, soya chunks, spices, and wheat based staples are in cards for which we would invest approximately Rs 50 crore in the coming days. In the long run we would be exporting them.
Additionally, the company has collaborated with a few tea gardens.
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