Tropicana Launches New Juice Flavour: Say Hello To Mosambi Delight!  

Tropicana, a much loved juice brand across the world recently launched a new juice flavour that is sure to resonate with the Indian consumer; Mosambi Delight.

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Mosambi, or sweet lime, is a favourite fruit for juice across India; many street stalls make some neat dough selling tall glasses of mosambi juice to thirsty customers each day. Mosambis are rich in Vitamin C and can help fight winter borne illnesses like colds and coughs.

It’s fitting, then, that Tropicana launched the Mosambi Delight juice just as India was entering its winter season. To market the new flavour, Tropicana conducted a campaign where they asked consumers to reveal why they love mosambi. Customers responded enthusiastically, covering the health benefits of he fruit and sharing childhood memories involving it:

What about you? Do you have fond memories of mosambi juice and will you be trying Tropicana’s version? It’s available in both 200 ml and 1 litre packs, so go ahead and give it a try!