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Alia Bhatt To Endorse Parle Agro’s New Drink: Frooti Fizz
Parle Agro has added a new product to its Frooti portfolio; Frooti Fizz. This product is being seen as a part of the FMCG’s company’s strategy to double its revenue.
Alia Bhatt To Endorse Frooti Fizz
According to a statement from Parle, Bollywood star, Alia Bhatt will be endorsing the drink.
“While mango-based drinks control more than 90% of the total market, we need to re-invent ourselves within the segment. The new product will address different target consumers and will build Frooti franchisee further,” said Nadia Chauhan, joint managing director at Parle Agro in a statement to the press. “We aim to be number one in the mango drink segment,” she added.
At present, Frooti is the second largest mango drink in the country, behind Coca-Cola’s Maaza.
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