PepsiCo India Launches Ocean Safari – A Healthier Cheetos Variety

With packaged snacks beginning to get a healthier makeover, PepsiCo India has also launched a new product yesterday. Cheetos-Ocean Safari, a cornmeal snack that meets its global nutrition guidelines was the new product that was launched. Made with three grains – whole wheat flour, corn, and rice -Cheetos Ocean Safari also has the benefits of rice bran oil which is low in saturated fat.

Cheetos Ocean Safari is made with whole wheat flour which provides approximately 15% of daily wholegrain requirement per serving. The packs will be priced at Rs.5 and Rs.10 packs and will be distributed in the cities across South and West India.

Goodness of wholegrains

Cheetos Ocean Safari provides less than 10% of the recommended daily allowance (RDA) of sodium and energy with every serving (30g). PepsiCo India Snacks Category Vice President Jagrut Kotecha said as a responsible food and beverage leader in India, PepsiCo is continuously working towards improving their portfolio to cater to the growing consumer need for healthier products.

“The new Cheetos – Ocean Safari, made with the goodness of wholegrain and less than 10% RDA for sodium and energy, driven from saturated fat for kids is in line with our global Performance with Purpose (PwP) goals 2025 for reducing sodium and saturated fat levels in our snacks products,” Kotecha told the publication.

Reduced sodium and salt

It is to be noted that the company has been successful in reducing 5% to 25% sodium across various variants of its snacks master brands, Lay’s and Kurkure and has reduced 15% saturated fat in the entire Lay’s potato chips range, according to Kotecha.

Cheetos, is available in 3 variants – Cheetos Cheese Puffs, Masala Balls and the newly launched Ocean Safari. Cheetos Ocean Safari will be available in 4 exciting 3D animation shapes of dolphin, shark, starfish, and octopus, which would be a first in the puffed snacks category.

Since 1989, PepsiCo’s food and beverage businesses in India have grown to over 62 plants across the country. Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, and Quaker are some of the other brands that are under PepsiCo.