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Blue Moon’s Creator Is Coming Out With THC Infused Beer


There’s nothing quite like a cold beer on a hot summer day. However, Blue Moon’s creator is coming out with something that is sure to get hopheads and potheads pretty excited. THC beer may be coming to a store near you soon and it’s a massive step for marijuana lovers around the world.

Keith Villa, who retired from Coors a couple of months ago, is working on making beer that actually gets you high.

According to Forbes, federal regulations prevent the combination of psychoactives and booze in the same product, but Villa is getting around that by taking the alcohol out of his beer and replacing it with THC, meaning you could still get a buzz, minus the hangover.

Villa’s new company, CERIA Beverages, aims to create these THC-infused beers in amounts proportional to a brew’s typical alcohol content. If an ale has 4-4.5% alcohol, for example, CERIA’s version would replace that with a comparable amount of THC. The company is working with ebbu to translate alcohol contents into THC dosages.

CERIA would then make the initial booze and distribute it to dispensaries, who would then add the THC in pre-determined amounts before selling to consumers. This allows the dispensaries to customize which strains go into the beer, making for custom psychoactive and relaxation experiences each time you sip on one of these. The beer is expected to go on sale this fall in Colorado and then on to other states where marijuana is legal soon.

Compulsive junk food eater, football watcher, and book reader. Hate the unicorn trend, love laughing at my own jokes; also, sometimes I write about food.