Cadbury 5 Star and Myntra Collaborate For the #FashionablyLost Campaign

We love chocolate. We love it so much that we sneak in two to three (large) bars a day. A side effect of such indulgences is an expanding waistline, so we find it necessary to keep buying ourselves new clothes every month. That’s why we’re super excited about the collaboration between Cadbury 5 Star and Myntra, an app based shopping portal.

The Campaign

We first got an inkling of the collaboration when we noticed Ramesh and Sureh, popular characters from Cabury 5 Star TVcs popping up in advertisements that featured them eating the chocolates and magically changing clothes while they do it.

The campaign follows the trend of 5 Star’s ‘The Good In Getting Lost’ or ‘Kho Jaane Ke Fayde’ campaign, where Ramesh and Suresh unintentionally do good while munching on 5 stars – check out this video:

The Offer

As you could probably tell from the video, the collaboration encourages customers to buy the large 5 star chocolates to get a chance to win a Myntra makeover and avail of other offers.

Myntra and Cadbury have apparently curated a Ramesh Suresh Collection in the spirit of the duo, to suggest that 5 star consumers can now get lost in the goodness of 5 star chocolates while being fashionable.

So, do you want to get #FashionablyLost? Head out and buy a 5 star!