Fast Food
Domino’s Had Everyone Hooked With This Absurd Tweet
Marketing today goes way beyond traditional print, TV, and even campaigns. The consumer today, or the younger consumer that is more active on social media, is more likely to lap up a brand’s offering if they come off as equally – if not more – tech savvy, witty, and clever in their approach. Something we’ve witnessed quite a lot of late in the form of sass-laden tweets (yes, we’re looking at you McD, Burger King, and KFC). Something pizza giant Domino’s is getting pretty darn nifty at.
Yesterday, the fast food chain posted a rather incoherent tweet, which at first got all its followers questioning the chain’s technical and social media skills. Here’s what Domino’s Pizza tweeted.
We have something big starti
— Domino's Pizza (@dominos) November 26, 2017
Now, our first reaction was to believe that it was an error (we live in the world of covfefe, after all!). And as if that wasn’t enough, they followed it up with yet another incomplete tweet.
Stay tuned for an awesome deal comi
— Domino's Pizza (@dominos) November 27, 2017
Clearly, the most affected was DiGiorno Pizza.
— DiGiorno (@DiGiorno) November 27, 2017
And it is safe to say that people had their memes and jokes ready to burn the life out of Domino’s. Of course, Wendy’s was also summoned!
Somebody have @Wendys retweet this and burn them as hard as they do pizzas
— Oh, the Humanity! (@CuidoGantz) November 26, 2017
And finally, the big reveal happened 12 hours later when the pizza chain posted their “awesome deal”, which was this.
Oops! Our tweets were half off, just like our pizzas now through 12/7 when you order online! https://t.co/Ab4IZBhkol
— Domino's Pizza (@dominos) November 27, 2017
You say lame, we say brilliant! Domino’s had people checking back for more half worded tweet errors and their new deal as well. Followers actually turned on notifications to know as soon as the pizza chain tweeted. And upon finding out about the deal, they were supremely impressed, to say the least.
https://twitter.com/tyr2ese/status/935170947958628353
Very smooth guys
— claudia (@buttercupmidget) November 27, 2017
— Georgia | #RailwayFamily (@Voyager221141) November 27, 2017
If this isn’t smart marketing, then what is? Well played, Domino’s. Well played.