ITC’s Aashirvaad Launches Millet Flour Under ‘Nature’s Super Foods’

Aashirvaad, India’s market leader and one of India’s leading staples brands, has announced the launch of a new range comprising Gluten Free Flour, Ragi Flour and Multi Millet MixFlourunder the umbrella of Aashirvaad Nature’s Super Foods. This is in line with the brand ethos of ‘Nurturing through Nature’. Easy-to-incorporate in daily meals, Nature’s Super Foods’ wholesome and healthy blends will help cater to consumers’ diverse nutri-wellness dietary requirements, along with taste while providing convenience of preparation. These flours can be added to regular atta and batters to make nutritious chapatis, dosas and more.

The new range products will be available across general and modern trade outlets and leading e-commerce platforms across metros including New Delhi, Mumbai, Bangalore, Kolkata, Hyderabad and Chennai. The current range comprises innovative offerings including –

• Gluten Free Flour available in a convenient 1 kg pack size, priced at Rs 190 and 500g at Rs.100
• Ragi Flour available in a convenient 1 kg pack size, priced at Rs 75 and 500g at Rs.40
• Multi Millet Mix available in a convenient 1 kg pack size, priced at Rs 140 and 500g at Rs 75