Malaysia’s Berjaya Food Strengthens Foothold In India

Berjaya Food Bhd CEO, Sydney Quays, said “India is a stepping stone for us to go into many countries. We have a lot of interest from Southeast Asian countries. Out of Singapore, the potential for Jollibean is strong in the franchise environment. In the future, we’re looking at our FMCG business, which we’re trying to get soy into the market. This augurs well for people who take up our franchise. They have the first right of refusal to distribute (soy) in the retail business.”

The significant growth of the Indian food industry over the past few years has seen an entry of various foreign players in the market. Several international brands have created a strong presence in the Indian food market. According to a 2017 FICCI-Technopak report, the Indian food services market is set to grow at 10 per cent annually to reach INR 5.52 lakh crore in the next five years. Indian food services market is set to grow at 10 per cent annually to reach Rs 5.52 lakh crore in the next five years.

BOOMING FOOD INDUSTRY

Berjaya Food Bhd (BFood) will be opening at least 30 more Kenny Rogers Roasters (KRR) outlets and 75 Jollibean kiosks in India, via a partnership with World Iconic Brands (WIB) Hospitality Private Ltd inked this week. Malaysia–based investment holding company, Berjaya Food Berhad, through its subsidiaries, is engaged in the development and operation of restaurant and cafe chains and retail outlets in Malaysia and other South-East Asian countries. The company via subsidiary Berjaya Starbucks Coffee Company Sdn Bhd also operates Starbucks in Malaysia and Brunei.