McDonald’s Brings Back One Of Its Biggest Failure – Arch Sauce

According to a report by the Business Insider, McDonald’s has been testing fresh beef burgers called as Archburgers at seven locations in Oklahoma and Texas. The report was confirmed to the publication through a note by Mark Kalinowski, a Normura analyst and also the fact that the arch sauce is making a comeback.

History Of The Archburger

But why is arch sauce known as such a disaster? Well, back in 1996 this sauce which is a combination of mustard and mayonnaise made its debut at McDonald’s. The sauce was meant as a topping for the Arch Deluxe, a sandwich launched to cater to the sophisticated customers at that point of time. Now the fast food company splurged $150 million to $200 million advertising for the Arch Deluxe which was the most expensive promotional campaign in the history of fast food says the New York Times.

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McDonald’s had estimated that the new burger would bring in $1 billion in sales that year but the price of the burger which was kept between $2.09 and $2.49 was found pricy by many. The burger being costlier than other items on the menu failed to impress the customers and had to be discontinued.

Now that you know the history, the Arch Sauce is being used to impress customers this year, the ones who’re more gourmet-minded according to the report by the Business Insider. The arch sauce this time is being paired with fresh beef in the Archburger along with cheese, pickle and onions. The burger now being sold at $2.19 is reasonably priced considering that the Big Mac comes up to $3.99. “We are continuing to raise the bar for our customers with new menu items and ways to experience our brand,” McDonald’s representative Becca Hary told the publication.