Nescafe India Wants India To #StayStarted With Their New Radio Show

Nescafe India has launched a heartwarming ad, which features Red FM RJ Rishi trying to wake India up at 5:30 am. Through the ad, Nescafe urges India to #StayStarted.

The Ad

RJ Rishi wakes up early every morning to host a radio show, where he tries everything in his power – from yoga, to announcing it’s his birthday, to pleas – to get callers to ring in. However, the rest of the world appears to be sleeping.

It’s while brewing a cup of Nescafe (the visuals of frothy coffee are extremely tempting) that he has a brainwave; get callers to call in and rant, since ‘no one else is listening’.

Nescafe Mornings

The ad was an introduction to Nescafe’s tie up with 93.5 Red FM, to bring listeners a new  morning show;’ Nescafe Mornings’.

RJ Rishi is hosting the show, which is aired across 10 cities in India.

Nisha Narayanan the COO, of Red FM, said, “Red FM has always taken initiatives to inspire the youth and encourage them to stay motivated and it feels great to collaborate with brands which echoes a similar sentiment. While the idea has been conceptualised by Nescafe’s creative agency, we are thrilled to be a part of the campaign. This is a great opportunity to get closer to our listeners and encourage them to constantly take initiative to pursue their goal.”