Nestle India Launches #EducateTheGirlChild Campaign

FMCG giant, Nestle India has launched a #EducateTheGirlChild campaign, which will narrate a series of stories exploring gender bias, domesticity, sanitation, infrastructure and social taboos. These stories will aim to raise awareness and encourage the community at large to contribute to a movement to educate girls in India. The initiative is a part of the Nestle Health Kids Programme.

#EducateTheGirlChild

Nestle India announced the campaign on September 1^st in a press release. As a part of the campaign, it has associated with Nanhi Kali, an NGO for girl child education in India which provides primary education to underprivileged girls.

Speaking on the partnership Mr. Suresh Narayanan, Chairman and Managing Director, Nestlé India said, “We are delighted to be a partner in the cause of promoting education of the girl child that has been championed by Project Nanhi Kali for years. The objective is to sensitize and draw attention to the fact that society needs to embrace collective responsibility in ensuring that more girls have the opportunity to pursue education. Girls with access to education not only improve their own lives but also bring changes to their families, communities and economies. This partnership is a powerful tool to draw attention and awareness of the cause, to then involve in helping the girl child seek education and for ensuring, among other aspects, that children understand the value of nutrition and leading healthy lives. This is Nestlé India’s humble way of making a small yet deeply felt contribution to a cause that is important and vital to our society.”

The Campaign

Nestle India has already begun sharing stories around the girl child on their social media pages:

20 million girls drop out of school every year.@NestleIndia supports @NanhiKali to promote #EducateTheGirlChild pic.twitter.com/DyCJwJLa4q

— Nestlé India (@NestleIndia) August 31, 2016

With this campaign, nestle India adds to their social initiatives portfolio.