Nestle India Releases New Campaign For Munch Featuring Shruti Haasan

Nestle India has released a new campaign for its ‘Munch’ chocolate bar featuring actor and musician Shruti Haasan and Shankar, Eshaan and Loy.

Crunch Munch Machaa

In the new TVC, Shruti Hasaan watches the trio preform and is then challenged by Shankar to sing her song in one breath. After having a bite of Munch she surprises the musicians with an upbeat song staring ‘Munch’:

Commenting on the new campaign, Nikhil Chand, the general manager of chocolates and confectionary at Nestle India said “India is a growing chocolate and confectionery market, and the market needs some excitement and innovation. This product is a result of such innovation. We are also extremely happy to introduce the new campaign Crunchilicious Munch in association with Shruti Haasan and Shankar, Ehsaan, Loy. The campaign captures how Shruti, who, though confident, experience a rare moment of doubt when faced with a tough challenge. The TVC captures the ‘Crunching of the doubt with Munch’, when Shruti takes on the challenge, leading to the creation of foot thumping music. The irresistible combination of a Crunchilicious Munch and the campaign’s groovy music, will make the youth sing ‘Crunch Macha Munch Macha’.”

The ad released on August 31st and has already garnered almost 10,000 views on YouTube.