FMCG
Nestle to make food that will “work-out” for you
Get your exercise gear and eat your food.
Nestle is busy making food that will answer that question you’ve always had: “Why can’t eating be like hitting the gym?”. Let’s not get too carried away. It doesn’t technically make you lose weight. But it does promise to contain stuff that will “activate” the metabolism. In simple terms, it will turn the “master-switch for metabolism”.[pullquote]It will turn the “master-switch for metabolism”.[/pullquote]
Researchers are working with a molecule that activates AMP-activated protein kinase (AMPK) that helps facilitate the conversion of muscle glucose and fat into energy. Going forward, researchers say they plan to identify natural substances that activate AMPK. Now that’s what we’d like to hear. *fingers crossed*.