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Opinion: Beer Powder? Glow In The Dark Burgers? Happy April Fools’ Day India!


It’s the first of April (which means we made it through March, easily the longest month yet), but that doesn’t mean we’re out of the woods yet! April Fools’ Day is here and not even F&B companies are immune to the odd prank (Kingfisher, we see you, every year).

This year, Kingfisher kicked things off by announcing the launch of Beer Powder (wasn’t the timing suspicious everyone?) which you pour into a glass of chilled water to create beer (so alcoholic Eno)?

They released a video which said: “As the leading Beer brand of the country, Kingfisher feels that it is our responsibility to ensure that your beer drinking experience is hassle-free. Presenting the all-new Kingfisher Instant Beer. Just add to chilled water, stir and enjoy the good times anytime, anywhere.”

However, they weren’t the only ones, McDonald’s got in on the action with ‘glow in the dark’ burgers with a tweet touting an easy solution for night owls eating in the dark (like not being able to see your burger would be your biggest problem if that were the case).

Of course, social media denizens were quick to realise the tomfoolery and were able steer clear of getting their hopes and dreams crushed (unlike the poor sods ScoopWhoop pranked with their GOT announcement).

With the advent of social media, planning an elaborate April Fools’ prank seems to be a great marketing strategy. Well, if you can get yours out before anyone else’s. However, is the week-long build up to April Fools’ Day playing spoilsport to the sanctity of the day? You tell us?

Compulsive junk food eater, football watcher, and book reader. Hate the unicorn trend, love laughing at my own jokes; also, sometimes I write about food.