Subway India Launches Fun TVCs To Promote Their New Sub Of The Day Offer

To promote their new Sub Of the Day scheme, Subway India has launched two new TVCs as a part of an online and on ground marketing campaign.

A Choice Between Veg And Non Veg

The new Sub Of The Day Offer includes both a veg and non-veg variant of the Sub OF The Day at a fixed price, starting at Rs.105. In the past, the Sub Of The Day was only one sub – either vegetarian or non vegetarian.

On the launch of the new offer, Sanjiv Pandey, Marketing Manager, Subway South Asia said, “Double Sub Of The Day enhances the ‘power of choice’ that guests enjoy at SUBWAY. The offer would ensure that they relish their subs with friends and family, without anyone having to compromise on their preference or liking for a particular type of sub.” 

#AbSubDoubleKhush

Both the TVCs depict someone trying to convince a friend or colleague to try a vegetarian or non-vegetarian sub. The ad draws attention to the fact that now there’s no need to convince someone else to eat something other than their preferences.

The sentiment will also be captured in print advertisements, radio spots, billboards as well as in store collaterals. The chain has over 590 restaurants in 70 Indian cities.