Connect with us


Take A Giant Leap with this Grasshopper Shake. Yes, a Grasshopper Shake.


If you have ever watch a Nat Geo show on bugs in food and turned your face away in disgust, you might need to gear yourself up for the next new thing in nutrition. However uncomfortable you might be with the idea of insects in your diet, the day isn’t far away. In fact, it might already be here. 

Analysts predict a global population of 9 billion by the year 2050 and millions of little creepy bugs have already crawled their way into some diets around the world.


We are going on about the bug facts of life because Steak TzarTzar, an Israeli start-up now offers a grasshopper protein shake. No, it isn’t Halloween yet and you aren’t on Fear Factor. The company even plans to engage a larger demographic for the insect-friendly diet.

In East Africa, where insects might offer important safeguards against malnutrition, the company will offer whole grasshoppers. In the Western world, where we have a tad bit more trouble looking our food in the eye, the company will offer a protein shake for those interested in cutting-edge sports nutrition.

The grasshopper shake, which is packed with other important ingredients —  like amino acids, omega-3 fatty acids, iron, and magnesium — is aimed at athletes, who “will try anything that will improve their performance,” co-founder Dror Tamir told NutraIngredients.

The company is already looking for an existing manufacturer of sports nutrition to market the product stateside, and aims for market availability by the fall.