Check Out This Heart-warming Video McDonald’s India Launched To Celebrate Its Birthday

This month, McDonald’s India celebrates its 20^th year in India. To mark the occasion, the fast food giant has launched a new campaign centered around the tagline “a lot has changed. Nothing has changed.”

20 Years Of McDonald’s

The campaign explores how McDonald’s has been a part of consumers’ lives over the years. The new TVC, which was released on November 8^th , focuses on how a couple has spent important moments of their journey together in McDonald’s from meeting, to dates, to planning a wedding to starting a family. It also places a focus on the iconic Happy Meal.

Shot in McDonald’s first outlet in Bandra, Mumbai the film highlights how through visits to McDonald’s the characters have come a full circle; one of the final scenes showing the couple’s little boy finding a toy for a little girl in the same way his father did for his mother.

 Commenting on the new integrated campaign, Kedar Teny, Director Marketing and Digital, McDonald’s says, “We are extremely excited and proud as we celebrate the completion of our 20 years landmark in India. McDonald’s through its marketing communication has always strived to create differentiation and strike a chord with its ever evolving consumers and their needs. While creating ‘A lot has changed .Nothing has changed’ brand campaign, we were inspired by real life experiences between a beautiful and steady relationship, there are some things that haven’t changed when it comes to McDonald’s and its consumers.”