British Delegation In India To Promote Scotch & All Things Delicious

A British delegation comprising of 13 different food and beverage companies are on a visit to the subcontinent to showcase some of the UK’s popular export items, such as Scotch, and they’ve touched down in Mumbai to commence their mission.

This comes at a time where the UK feels that the Indian market for British exports such as British whisky, gin, craft beer, meat, fish, gourmet food and drink, health food and dairy has been expanding. Hence, it feels like a good time to raise awareness about their products.

An Awareness Mission

“We are excited to build upon the existing connection that India and the UK share for quality food and drink. As gourmet brands continue to grow and succeed in India, we are confident that there is room for some of the best UK products to be a part of that expanding appetite,” said Crispin Simon, British Deputy High Commissioner for Western India and Director General, Department for International Trade, India and South Asia.

“By bringing UK companies to India and facilitating face-to-face interactions, we aim to create an environment where relationships can be built,” he said.

The delegation will participate in the 11th India Food Forum in Mumbai before travelling to Bengaluru to attend the British Food and Drinks Symposium on Friday.

Ian Wright, Director General, Food and Drink Federation, said, “Food and drink is the UK’s largest manufacturing sector and our delegation represents the diversity and excellence of our top-class industry.” “The UK and India enjoy a vibrant and dynamic trading relationship, which is thriving as new opportunities unfold.

We are keen to strengthen existing ties, make new contacts, explore business opportunities and build prosperous and long-lasting commercial relationships.”

In addition to the visit to the British Food and Drinks Symposium, the UK delegates will also be taken on a tour of top Indian gourmet and beverage producing sites in Bengaluru, including the likes of Big Basket, Phoenix Market City, Amruth Distillery and UB city.