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Cow’s tongue is super popular in Japan- Lick, no kidding!

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Tongue in Cheek

American cattle farmers are finding more demand for their least popular cuts a little away from home- well, in Japan. The tongue is so popular in Japan that the Japanese putting them in everything including ice cream. Some restaurants are offering over 28 preparations of the exotic cut.[pullquote]The tongue is so popular in Japan that the Japanese putting them in everything including ice cream.[/pullquote]

“The American consumer doesn’t want it, so let’s export it to somebody that does,” Pete Bonds, president of the Texas and Southwestern Cattle Raisers Association in Fort Worth. 

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U.S. recently lifted the ban on European-imported beef and simultaneously, Japan loosened its restrictions on American-imported beef in 2013. So it’s a cow for a cow the way we see it.