Dr Oetker Plans To Increase Sales In India With A Multi-Pronged Approach

German food manufacturer, Dr Oetker has announced plans to increase its sales in India by over 3 fold to hit Rs.1000 crore. It hopes to achieve this by 2020.

Commenting on the plan, Dr Oetker India’s Managing Director Oliver Mirza said “our plan is to be Rs 500 crore with Fun Foods by 2020 and overall as a company, we plan to be Rs 1,000 crore…”

Dr Oetker in India

Dr Oetker India was established in 2007 and acquired the Fun Foods brand in 2008.

At present, Fun Foods, which produces mayonnaises, sauces, spreads, salad dressings, cakes and dessert toppings is Dr Oteker’s only sub brand in India. However, the company aims to have various sub-brands under the Dr Oteker umbrella.

Touching The Rs.1000 Core Mark

Dr Oetker is looking at multiple strategies to increase its turnover by 2020.

For one, it is building a manufacturing unit in Rajasthan which will increase its production capacity.

It also plants to gear up the export wing of the company; commenting on this to the PTI, Mirza said “We will ship from that plant (the new Rajasthan plant) not only to India but also to SAARC countries and Germany…Exports will be 20 per cent of the volume of Rs 500 crore…”

Additionally, it plans to introduce new products like frozen pizzas and muesli. “We are looking at other segments which we will bring from other countries,” Mirza commented.