Future Group has tied up with the Indian wing of Nissin Foods to take their products into untapped areas in India. Nissin will help the Future Consumer wing of Future Group distribute its snacks, cookies and packaged goods.
The Present Scenario
At present, Future Group’s Future Consumer Limited (FCL) retails its packaged foods out of Big Bazaar and Easy Day stores which gives it a presence in around 800 outlets.
FCL has a variety of food products under its banner which includes Tasty Treat, Sunkist, Kosh, Sagni’s Kitchen, Veg Affaire and Fresh & Pure.
A Wider Reach
The tie up with the Indian wing of Nissin will help FCL distribute its foods to local stores which will help Future Group reach its aim to generate Rs.20,000 crore in sales from in-house brands.
“We are taking our products and brands to local general trade which accounts for nearly three-fourth of the overall FMCG sales. The scale of our reach will now match the large portfolio that we have created over the last decade,” said Devendra Chawla, the CEO at FCL to the Economic Times.
In India, the retail market is a competition between local vendors and larger chain stores.
Conçu’s Innovative Brews Redefine Coffee Culture: A Flavourful Journey for International Coffee Day
In celebration of International Coffee Day, we invite you to embark on a flavourful journey with Conçu, where every sip...
Shangri-La Bengaluru Celebrates Eight Years of Excellence
(Bengaluru, 21st September 2023) Shangri-La Bengaluru, the iconic 19-storey hotel situated in the heart of the city’s bustling central business...
Blend Bazaar returns with its spectacular 2nd edition: Bengaluru’s Ultimate Fusion Festival on October 7-8!
India’s only creator community-powered festival, curated by the Blend Community, combines culinary, fashion, art, and literature experiences with a stellar...
Discover the Taste Of Luxury At Pangeo – The Ultimate High-End Lounge and Bar in Brigade Road, Bengaluru!
Devoted to providing global experiences one can experience elegance and opulence at Pangeo Introduces India’s first exquisite Chivas XV Lounge...
Cafe Duco X Pack-A-Pav: Pav With Friends by Chef Urvika Kanoi
Get your taste buds pepped up because the iconic Cafe Duco is teaming up with Pack A Pav, the...