Fast Food
KFC, McD, & Burger King Pitch In On The On-Going Burger Emoji Argument
Media analyst Thomas Baekdal stirred up quite a social media storm when he pointed out the (mis)placement of cheese in Google’s hamburger emoji. His tweet soon sliced up the Twitter-verse into a bunch of camps – some rooting for Google’s emoji, others comparing it to Apple’s and taking the iOS hamburger’s side, while other were rather satisfied with Microsoft’s take on it. The “issue” was such a trend that even Google CEO Sundar Pichai picked up on it.
And while the Twitteratis were at it, defending and debating, leading food chains in India sparked off a face-off of their own. Apparently, it was the Colonel (KFC) who simply couldn’t keep quiet, and tweeted this:
When the chicken is finger licking good, it doesn't matter where the cheese is. pic.twitter.com/m9Ybtr7j67
— KFC India (@KFC_India) October 30, 2017
Pretty neat, eh? Well, McDonald’s India may have one leg stuck in a major lawsuit but that did not keep the fast food chain from joining in on the cheeky debate. Ronald McDonald’s camp tweeted saying that it doesn’t really matter how the burger is layered, “it’ll be delicious for sure, as long as it is McDonald’s”.
Okay, @Apple and @Google, let’s end the debate. #BurgerEmoji pic.twitter.com/tzRZJOYYQH
— Say Cheeeeese! (@mcdonaldsindia) October 30, 2017
Of course, KFC India got back with a reply, this time tagging in some major newsrooms like ET Brand Equity and Buzzfeed India as well. Take a look.
.@mcdonaldsindia @google @apple @BuzzFeedIndia @Campaign_India @ETBrandEquity debate…reopened! #BurgerEmoji pic.twitter.com/4PzjiqvibF
— KFC India (@KFC_India) October 31, 2017
McD India shut KFC India down with this.
A burger without a bun is like a joke without a pun… Boring! #MicDrop #DebateClosed
— Say Cheeeeese! (@mcdonaldsindia) October 31, 2017
Burn Level: McMaharaja!
Not one to back down easily, KFC got back with this:
That was rather cheesy. #NotLovingIt #NoBunIntended
— KFC India (@KFC_India) October 31, 2017
Meanwhile, Burger King whooped both the burger chains’ hinds with this:
While the Clown & Colonel debate, the King relishes the #Whopper#ItDoesntMatter #BurgerEmoji #BurgerGate
— BurgerKingIndia (@burgerkingindia) October 31, 2017
Now all we need is Wendy’s to pour some more pun and wit laden tweets all over this chain and we’ve got ourselves a popcorn-worthy argument!