Living Foodz Brings The Fun Back To Food With A New Campaign

Living Foodz, the 24 hour food and lifestyle channel, has launched a new advertisement campaign with three videos which highlight the channel’s philosophy to ‘Make Food Fun’.

About Living Foodz

Owned by the Essel Group and distributed within the country by Zee Entertainment Enterprises Limited (ZEEL). Living Foodz was launched in September 2015 with the aim to venture out of the conventional kitchen and home into a world of travel, adventure and culture.

It has an impressive line up of chefs hosting shows and making appearances in shows including Ranver Brar, Kunal Kapur, Ajay Chopra, Vicky Ratnani and Rocky Singh.

Popular shows on the channel are Chef Ajay Chopra’s ‘Northern Flavours’, and ‘Ganga: The Soul of India’ which stars Dia Mirza.

The Campaign

Living Foodz’ latest campaign, which was conceptualised by Scarecrow Communications, focuses on the channel’s fun approach to food. In it, characters are informed of different dilemmas, but get distracted by a brief reference to food.

https://www.youtube.com/watch?time_continue=30&v=6Q7j22rNc3o

https://www.youtube.com/watch?v=2JCszvqDw9Y

https://www.youtube.com/watch?v=ppAObS0brks

Through the videos, the brand has successfully conveyed the message ”Obsessed with food? Watch Living Foodz channel, Where food is fun.’ It has also managed to place a focus on the international appeal of the channel; each food is from a completely different region in the world.

Commenting on the campaign, Amit Nair, business head, Living Foodz, said, “Living Foodz is the undisputed leader in the food and lifestyle genre and as we move into our second year, we will continue to live up to our motto of ‘Making food fun’. While crafting our campaign, we zeroed in on the theme of ‘Food Obsession’ as this is extremely relevant and relatable to audiences across the country. The ‘Obsessed with Food’ campaign amalgamates the elements of fun and food and conveys our channel’s ethos effectively. We hope to strengthen the connect with our viewers through the campaign.”