McDonald’s Revamps Its McDelivery App In South And West India
Since the demonetisation move in November last year, more and more people have been choosing to order food online. Now, to make that experience easier for their customers McDonald’s has entirely revamped its McDelivery app, adding a host of new features.
The New Features
Using the updated app, customers can drop a pin on their location. The app will then deduce the nearest McDonald’s which is delivering.
Customers can also personalise their order by adding their favourite menu items and adding or removing ingredients as per their preferences. The app will save earlier orders so customers can simply click to reorder past favorites.
The app will also offer real time tracking and the option to order with FreeCharge e-wallets. Should a customer refer the app to a friend, they’ll avail of free burger offers.
Speaking about the new app, Ranjit Paliath, Vice-President, Business Operations, Hardcastle Restaurants, McDonald’s India (West & South) said, “We launched our McDelivery Services App (MDS app) in 2014 with the objective of providing consumers their loved food at their fingertips. In fact, our web and mobile platforms contribute over 55% sales of the total McDelivery business for McDonald’s (West & South). With the revamped MDS app, we are confident of connecting more than ever with consumers and offering them easy, personalized and truly useful features”.
An Ad To Enhance The App
To introduce customers to the new app, McDonald’s has created a new add film which has been conceptualized by Leo Burnett.
Speaking on the new app and the film, Kedar Teny, Director – Marketing & Digital, McDonald’s India – West & South said, “The new web film shot for McDelivery showcases an unexpected yet endearing tale of two retired frenemies who later come together over food. It clearly depicts a simple message of offering customer convenience and allowing consumers to enjoy their favorite meal from McDonald’s anywhere and anytime of the day.”
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