Mother Dairy Launches Nolen Gur Ice Cream In East India

Mother Dairy, a leading Indian dairy brand has launched a Nolen Gur flavoured ice cream, coinciding with the celebration of Poila Boishakh, the Bengali New Year.

About Mother Dairy

Mother Dairy was started in 1974 as an initiative under Operation Flood, which sought to make India a milk sufficient country. Mother Dairy manufactures and sells a variety of dairy products including ice creams, paneer, ghee and milk. It also sells edible oils, fruits and vegetables, pulses and processed foods.

The brand’s range of ice creams fall within a variety of categories from fruit classics to Indian classics to bars to cones and to ice cream cakes. Popular flavours include the Mango Marvel, Tender Coconut, Pista E Kulfi and Litchi Surprise.

Nolen Gur Ice Cream

With the launch of the Nolen Gur ice cream, Mother Dairy adds to their range of Indian classics. Nolen gur is a type of jaggery or palm sugar that features in several traditional Bengali desserts. The ice cream, therefore will be authentically sweet.

Commenting on the launch of the new ice cream, Subhashis Basu, Business Head – Dairy Products, Mother Dairy Fruit & Vegetable said, “As a consumer driven company, Mother Dairy has always endeavoured to offer innovative and exciting product range in various formats and flavours to entice consumption, meeting all their expectations. In line with the same strategy, we have been focussing on crafting a portfolio of products that offers the preferred traditional taste from the Eastern region. Our regional delicacy launch of Nolen Gur ice cream is a treat to our Bengali community and their love for the flavour. I am confident that the newly launched ice cream will appeal to consumers just like our Mishti Doi and Aam Doi.”

The ice cream will be available in packs of 750 ml and 90ml throughout East India. Look out for ads across the radio, online spaces and TV for the ice cream soon!