FMCG
Yogurt Bay Ventures Into FMCG Model With Packaged Frozen Yogurt
Yogurt Bay, one of the country’s favorite frozen yogurt brands has forayed into the FMCG model with the launch of packaged frozen yogurts.
Get Your FroYo At The Store
The packaged frozen yogurt is already available in popular flavors in Reliance stores in Mumbai and will soon be available in D-Mart as well as other leading supermarkets.
The Yogurt Bay Brand
Frozen yogurt is considered a healthy dessert option as it is a probiotic.
Yogurt Bay launched in Mumbai in 2011 and has since expanded to 8 outlets cross the country in locations like Chhattisgarh, Kochin, Delhi and Bhopal. The brand also launched Waffle Bay, which offers waffle sticks in a collection of variations.
Popular frozen yogurt flavors at Yogurtbay are Mango, Salted Caramel, Blueberry and Red Velvet.
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