Dabur India Ltd. is probably one of India’s oldest and most trusted names in the FMCG space. Whether it’s personal care and hygiene or food and beverage, there a number of products preferred by many in the Dabur portfolio, which is only going to grow in the coming future.

Keeping It Real

According to a recent report, Dabur is all set to debut packaged fruit-based mocktails, which will be non-alcoholic versions of popular cocktails, under the ‘Real’ banner.

The Real mocktails will be sold at modern-trade stores, open format outlets and across online marketplaces, said Mayank Kumar, marketing head (foods), Dabur lndia. He added, “while there is awareness and demand for mocktails, creating a mocktail at home is always a tedious process. Consumers want to enjoy the same (as in bars and restaurants) upscale experience at home but are unsure about the right ingredients, blend and process, and think it is an expert’s job. We are taking away the trouble associated with creating a mocktail.”

Crafted by expert mixologists, the Real mocktails will be launched in two options – Virgin Mary and Pina Colada – and then later on more variants like fizzy mocktails will be available, while bringing in other formats of packaging, such as cans. “We’ll also look at making the Real mocktails available at select liquor stores, besides pubs and bars,” Kumar disclosed.

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