Tzinga Is Back On Shelves With New Formulation and FSSAI’s Approval

According to Business Line, 11 months after withdrawing it’s energy drink, Tzinga, from the market Hector Beverages Pvt Ltd has relaunched the drinks in a new formulation. Last year, FSSAI (Food Safety and Standards Authority of India) had declared Tzinga unsafe for consumption because the energy drink contained caffeine and ginseng – which is a compound extracted from a herb used in traditional Chinese medicine. According to FSSAI, this combination cannot be used in energy drinks.

Hector Beverages is best known for its Paper Boat range of beverages, which launched in new TetraPak packaging recently. Not it will be re-launching the fourth variant of Tzinga next month. Known as Tropical Trip, this new flavour joins the Apple, Lemon Mint and Orange variants in the market.

Parvesh Debuka, Head of Marketing at Hector Beverages told Business Line, “Tzinga was withdrawn from the market last May on the orders of FSSAI. We have relaunched it last month after receiving the go ahead from FSSAI. Priced at INR 40 for a 250-ml pack, Tzinga is available in modern and general trade outlets across six metros – Bengaluru, Delhi, Mumbai, Chennai, Pune, Hyderabad; and in Assam.”

The new reformulated Tzinga, and approved by FSSAI a few months ago, is now available everyone minus the ginseng. The formulation was tried and tested for over 12 months in Germany and Holland by top scientists before it was launched in 2010.

Paper Boat, also by Hector Beverages, is a range of Indian recipe based drinks with flavours like Aamras, Aam Panna, Anar, Jamun Kala Khatta, Kokum and Chilli Guava, and these drinks are made without preservatives, added colours of carbonation.