Mumbai
Swiggy Ties Up With Australian Coffee Chain, Di Bella Coffee
Are you still feeling the beginning-of-the-week blues? We’ve got some news to cheer you up; food delivery marketplace Swiggy has tied up with Di Bella Coffee to deliver the chain’s coffee, waffles and other popular menu items to your door. Take a look at one of Di Bella’s waffles to see why we’re so excited:
Now, do we have your attention? Great – here’s a little more about the partnership.
A Bit About Swiggy
If you’re a foodie, you’re probably already familiar with Swiggy. It’s a Bangalore based food ordering marketplace that ties up with the best restaurants in a particular neighbourhood and delivers their fare to customers’ homes and offices. Through the Swiggy app, customers can sift through a range of restaurants, place an order after which Swiggy uses its delivery fleet and logistics system to deliver the food within 40 minutes.
At present, Swiggy operates across 100 neighbourhoods in 8 cities across the country. Over the past few months, leading QSR chains like Burger King and Papa John’s have tied up with Swiggy to ensure a a higher delivery accessibility for customers.
About Di Bella Coffee
With this partnership, Di Bella Coffee becomes the latest global chain offering delivery through Swiggy. Di Bella is a premium Australian coffee chain that was founded in 2002 in Australia. In the years that followed, it became known for its premium coffee and indulgent menu.
Since it entered India (it has locations across Mumbai and Hyderabad), Di Bella has won the hearts of many with its coffee blends, thick and creamy milkshakes, waffles and its seasonal menu.
The Partnership
Swiggy will now be delivering Di Bella’s coffee and waffles in Mumbai.
On collaborating with Di Bella Coffee, Nandan Reddy, co-Founder, Swiggy said, “We are excited to associate with a global premium café chain like Di Bella Coffee. Since its launch in Mumbai, it has become a very popular brand and we are happy to include it on our platform. This tie up is another validation of our success in facilitating the delivery business of global brands in India.”
Similarly, Rahul Leekha, the director of Di Bella India said “We are extremely happy to partner with Swiggy. Di Bella Coffee in Mumbai has a huge loyal base of customers who enjoy our finest blends of beverages and café food. This tie-up with Swiggy allows us to offer our premium coffees to a larger customer base in the city. We look forward to enhancing our customer’s food ordering experience with Swiggy’s efficient and effective delivery track record.”
Swiggy will use its experience with delivery systems as well as its industry-best delivery timeline of 37 minutes to ensure that customers get the best of Di Bella’s experience in the comfort of their own homes. As an inaugural offer, Swiggy and Di Bella are offering a 15% discount on orders from the chain.